Culture, Corporate and Business (CCB) Seminar Series
at the UK Campus of PHBS
What will the UK Automotive Industry Tomorrow: Opportunity and Challenges?
Dr Paul Bhangal
17 April 2019
In our most recent seminar as part of our Culture, Corporate and Business (CCB) Seminar Series, our China Construction Bank students welcomed Dr Paul Bhangal, a Professor of Qinghua University, and an expert of the automotive industry. In his seminar, Dr Bhangal shared his expertise and opinions about the automotive industry. He gave the executives a broad summary of the auto industry in the last few years. In particular, he talked about industry leaders like BMW, Toyota, and Daimler/Chrysler and the reason for their continued success - workplace culture. Dr Bhangal highlighted that the Japanese and German’s attitudes towards work and innovation are the key reasons they are at the top of the world manufacturer’s list.
Dr Bhangal also shared his thoughts on the technological advancements that have been made in the automotive industry, especially in the development of electric vehicles and their rise in popularity. Battery electric vehicles were the #1 trend in 2017. Dr Bhangal further raised the possibility that this popularity is because of the increase in regulatory pressure towards climate awareness.
The international perspective towards the automotive industry is varied, particularly between China and US/Europe; China is very open to innovation and less regulatory, which is good for companies looking to set up automotive factories as compared to Europe. Furthermore, the new GDPR laws in the UK and the EU hinder advancements in the industry. However, data-driven industries are more popular in the USA and Germany as compared to China. Also, security systems in China is not as developed as the USA or Germany. As for the emerging African market, Dr Bhangal highlighted the problem that Africa faces - the grey market - where second-hand cars are bought from other countries and sold in Africa. As such, this grey market hinders the development of the automotive industry on the African continent.
In the second half of his talk, Dr Bhangal took the CCB executives through the key challenges faced by the automotive industry. He talked about the challenges in the form of recruitment, cultural differences, profit margins, and competitive advantages. Our CCB executives learned how the automotive industry dealt with the challenge of hiring and retaining exceptional staff, how they kept their existing customers while finding new ones, as well as how the automotive industry maintained their competitive edge by investing in tried and tested technology as well as having a well-trained staff, quality premises, and top-notch customer service. Indeed, these challenges are the same challenges faced by any industry and learning from the automotive industry can benefit the financial industry. (Report by Dr Carryn Yong. Edited by Guy Liu & Zoë Toone. Photo by Guy Liu)
(Written by Dr Carryn Yong, edited and photo by Guy Liu)
|Last modified: 2019-05-16 12:30:55 by Zoe Toone||Created at: 2019-04-29 09:29:54|